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Cutting through a saturated market with content marketing by Stevenson Sdvertising " data-medium-file="https://i0com/ fit=1024,681"In practice, content marketing is not so simple.

It takes a lot of effort to build and maintain the right sort of audience.

The general wisdom holds that the average person is so constantly bombarded by information that they are increasingly reluctant to devote their scarce mental resources to (underline) really hearing any message you might want to convey.

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Knowing that you’re going to be producing, say, two articles every week will foster a readership that consistently engages with your brand, and helps build rapport with your audience.

If you work in a unique or narrow niche industry, there’s only going to be so much insight you can provide that hasn’t already been picked over by yourself or your competitors.

To avoid being repetitive, you need to establish a unique voice or perspective with humor, wit, or a deeper insight.

Cut through the noise in your industry with your distinct voice, and your readers will look forward to a different feel to possibly similar information.

Give yourself a day off every now and then and reach out to an industry expert for some guest-created content.

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