Studio executives did not like the film and restructured Fincher's intended marketing campaign to try to reduce anticipated losses.Fight Club failed to meet the studio's expectations at the box office and initially received polarizing reactions from critics, becoming one of the most controversial and talked-about films of the year.After the flight, the Narrator returns home to find that his apartment has been destroyed by an explosion.They have further fights outside the bar on subsequent nights, and these fights attract growing crowds of men.He decides to participate in support groups of various kinds, always allowing the groups to assume that he suffers what they do.However, he begins to notice another impostor, Marla Singer, whose presence reminds him that he is attending these groups dishonestly, and this disturbs his bliss.The director and the cast compared the film to Rebel Without a Cause (1955) and The Graduate (1967).They said its theme was the conflict between a generation of young people and the value system of advertising.
When a member of Project Mayhem is killed by the police during a botched sabotage operation, the Narrator tries to shut down the project.
Seeking Tyler, he follows evidence of Tyler's national travels.
Critics praised the acting, directing, themes and messages but debated the explicit violence and moral ambiguity.
Over time, however, reception towards the film has become largely positive with critics and audiences, finding critical and commercial success with its DVD release, which established Fight Club as a cult film.
Fincher was one of four directors the producers considered, and was selected because of his enthusiasm for the story.