Amy webb online dating

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After going on numerous unsuccessful dates with men she met online, New York-based media entrepreneur Amy Webb decided to use a data-driven approach to finding a partner.

First, she developed a comprehensive list of traits she was looking for in a man, assigning each trait a point value and resolving to go on dates only with men who scored above a certain threshold.

Then, she created dating site profiles posing as a man, to study the behaviors of women she would be up against in the online dating community.

However, traditional matchmaking also evolved in a world when marriage was vitally important to society in a way that it no longer is.In that vein, I think it’s important to keep in mind that a list of your Perfect Mate Metadata demands can exist, sure, but it has to be a list that can flex and get reexamined in a less obsessively data-driven lens, because we live in a world that’s far more subtle and nuanced than a Mensch spreadsheet.I don’t think Amy would agree with me here; her spreadsheet approached worked great for her. But I’ve met and worked with oh so many singles for whom a list of qualifications has continually backfired.At the end of her love story, Amy made this meticulous complicated number threshold and exactly ONE guy met her bar.This one worked for her, which is fantastic, but I can tell you from experience (as a dater AND an online dating coach) that setting complicated requirement bars is often NOT the path to a data-driven happy ending. Amy sharply noted that online dating success is dependent on both great qualitative and great quantitative data.

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